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Search Engine Optimization Tips
When you first start selling online, SEO (search engine optimization) is a phrase you see everywhere, but in reality what exactly does it mean?
This is a quick introduction to SEO basics:
Meta tags - Each and every web page on your site should have it's own unique page title, description, keywords etc.. Remember to keep descriptions short and to the point.
Although keywords are less important these days you should still add them. Use 25 or less per web page, and make sure you use different ones for different pages on you website.
You can see the meta tags for web sites by clicking "view" and then "page source" in your browser menu.
Meta tags look like this:
Page Title:
< title>Showbiz, entertainment and media news - Digital Spy< /title>
Meta Description:
< meta name="description" content= "Entertainment news about the biggest TV shows, films and celebrities, updated around the clock." / >
Meta Keywords:
< meta name ="keywords" content="showbiz, big brother, x factor, torchwood, doctor who, tv, media, sky, freeview, cable" / >
If you're having problems spotting meta tags amongst the code, then click ctrl F and search for "meta" on the web page.
Links
You build links to your website - one way links are links from one website to you - reciprocal links are links where a site links to you and you link back
SEO Advice - Don't Do "Black Hat"
SEO Advice - Black Hat and White Hat SEO
SEO "hats"
White hat seo ~ good natural ways of optimizing your website, like using meta tags, writing good content and gaining quality backlinks from related websites.
Black hat seo ~ sneaky and not so honest ways of optimizing your website which can get ultimately get you banned from search engines. This includes naughty stuff like using white text on a white background to add lots and lots of keywords to a site which are only visible to search engines.
Search Engine Optimization Tips
- "Ask Alison" Coaching Call 03 February 2011
Need some help with website optimization? Or a sounding board? Want to unravel an internet marketing problem? Here's Your Chance to "Ask Alison"! - 16 months ago
- Gold Member Mentoring Call 6 January, 8:00 PM
Need some help with website optimization? Or a sounding board? Want to unravel an internet marketing problem? The SEO Training Club mentoring calls are run monthly for Gold Members only. - 16 months ago
- Using Marketing Research as a Publicity Tool
Many businesses like to use the information gained from market research to improve products and services or create new ones that their customers will be interested in. You can also manipulate this process to use market research as a marketing tool, giving you access not only to customers but to getting feedback at the same time. - 17 months ago
- Why is it so Important to be Liked?
So you've got a Facebook business page (Fan Page)? That's a great step in the right direction. A lot of other small businesses don't both to create their own page and they're missing a trick. - 17 months ago
Professional SEO
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Comments
Great SEO Tips! The meta tags, SEO hats, rules, and guides tackled in this hub really provided informative data with regard to SEO. Thanks for this!
Mighty Mom 2 years ago
Thanks for sharing some of your professional expertise here on Hub Pages. The field of SEO is constantly changing. I'm glad there are people like you out there with this kind of expertise! MM